Welcome to Issue # 2 of THE Peak Performance Newsletter

THE Peak Performance Newsletter

The Sales and Business Growth Corner

People Hate Being Sold but they Love to Buy

I think we all intuitively know this is true and yet I constantly see people behaving like they have no clue.
 
I’ve seen people shamelessly push their ideas, products, services, and “solutions” on others thinking, “If I just tell them how great it is they’ll buy my stuff.”
 
The problem is, it just doesn’t work.
 
Why?
 
Because people buy for their reasons, not yours.
 
Think about the last time you were actually excited about buying something.
 
If you’re like most people, it’s not because you had to buy it because you were forced to but because you WANTED to buy it.
 
And because you WANTED to buy it, you actually enjoyed the experience.
 
So, what if we could help people realize that we can help them get what they want?
 
And what if we also made it easy for them to buy from us and provided them with a great experience that made them feel good about it?
 
Don’t you think we’d all get a bit further in selling things that actually matter?

Maximizing Your Mental Performance

The Neuroscience of Rejection

There's a very good reason why rejection stings.

From a neuroscience perspective, when someone rejects your offer/proposal, it feels like they are rejecting you personally.

Our brains are wired for connection because historically (or prehistorically) being rejected/ejected from the tribe meant almost certain death.

That's why it hurts so much, our emotional centres of the brain thinks we're being thrown out of the tribe and it's a matter of life and death.

The best thing you can do is get your thinking part of the brain back online by reframing the rejection as "it's not the end of the world, they're not rejecting me personally, they just said no to the offer, so if I figure out why, I can improve my chances of getting a yes next time."

BTW, speaking of neuroscience, I'm working on a project to help people improve their performance by unlocking the mysteries of how our brains work. If you're interested in learning more, you can check out the details here.

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And that's all for this week.

See you in my next issue.


To your success!

PS If there is anyone you know who would benefit from reading this, feel free to share this with them

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